//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Herkunftsbezeichnung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbewertung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Markenwert
181
Brand equity
180
Markenführung
74
Brand management
73
Consumer behaviour
34
Konsumentenverhalten
34
Markenimage
31
Brand image
28
Deutschland
20
Germany
20
Markenpolitik
20
Brand
19
Markenartikel
18
Measurement
15
Messung
15
Social Web
14
Social web
14
USA
11
United States
11
International marketing
10
Internationales Marketing
10
Internal branding
9
Interne Markenführung
9
Internet marketing
8
Kaufentscheidung
8
Marketingmanagement
8
Online-Marketing
8
Purchase decision
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Human Resource Management
7
Personalmanagement
7
Verbraucherverhalten
7
Viral marketing
7
Virales Marketing
7
Automotive industry
6
Brand name
6
Designation of origin
6
Firm value
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
French
1
Author
All
Andéhn, Mikael
2
Charters, Steve
1
Dippe, Ben Fabian
1
Hassan, Salah S.
1
Jolly, Sylvie
1
Michaux, Valéry
1
Miranda, Mario Joseph
1
Nikolova, Milena S.
1
Nilsson, Mats E.
1
Nordin, Fredrik
1
Parkvethee, Narissara
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Marketing intelligence & planning
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
2
Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
-
2014
Persistent link: https://www.econbiz.de/10010384850
Saved in:
3
Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
Saved in:
4
Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael
-
2013
Persistent link: https://www.econbiz.de/10010379588
Saved in:
5
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
6
Nation branding effects on retrospective global evaluation of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->