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Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
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SpringerLink / Bücher
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Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
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Journal of strategic marketing
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Research
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The service industries journal
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Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini
;
Dibb, Sally
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
Saved in:
2
A framework for assessment of brand loyalty score for commodities
Punniyamoorthy, Murugesan
;
Mahadevan, Balasubramanian
; …
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009427428
Saved in:
3
The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification
Kuenzel, Sven
;
Halliday, Sue Vaux
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 167-176
Persistent link: https://www.econbiz.de/10008840830
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