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~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The marketing review"
~subject:"Internationales Marketing"
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Internationales Marketing
Brand management
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Brand image
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The Routledge companion to contemporary brand management
The marketing review
Journal of international marketing
27
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
SpringerLink / Bücher
12
Journal of international consumer marketing
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The journal of product & brand management
10
Journal of global marketing
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International journal of business and globalisation : IJBG
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Innovatives Markenmanagement
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Business history
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
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Springer eBook Collection
4
Advances in international marketing
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Asia Pacific journal of marketing and logistics
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Brand management in emerging markets : theories and practice
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
Journal of strategic marketing
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Manual of international marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Business horizons
2
Contributions to Economics
2
Gabler Edition Wissenschaft
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
2
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
3
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
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