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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Business-to-business marketing
Produktentwicklung
Brand management
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Markenführung
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Brand image
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Markenimage
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Nonprofit marketing
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2014
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Blankson, Charles
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Graham, Johnny
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Mudambi, Susan M.
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Singh, Jaywant
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Wright, Malcolm
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The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
20
The journal of business & industrial marketing
18
SpringerLink / Bücher
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Springer Proceedings in Business and Economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of product & brand management
9
Innovatives Markenmanagement
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
Journal of business-to-business marketing
5
Journal of strategic marketing
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of marketing
4
Springer eBook Collection
4
Advances in international marketing
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Corporate reputation review : an international journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
3
Gabler Edition Wissenschaft
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Marketing intelligence & planning
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Aufbruch : Ingredient Branding schafft Werte
2
European journal of marketing
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovation: organization & management : IOM
2
Innovative Markenführung und -implementierung
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International journal of advertising : the quarterly review of marketing communications
2
International journal of innovation management
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International journal of product development : IJPD
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
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2
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
3
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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