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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"International marketing"
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The Routledge companion to contemporary brand management
Journal of international marketing
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International marketing review
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The journal of brand management : an international journal
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Journal of international consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Management for Professionals
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Brand management in emerging markets : theories and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Springer eBook Collection
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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Brands : interdisciplinary perspectives
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Brands and brand management : contemporary research perspectives
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Business horizons
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Contributions to Economics
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Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
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Handbook of research in international marketing
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Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
2
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
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