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~person:"Melewar, T. C."
~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"The journal of brand management : an international journal"
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Melewar, T. C.
Balmer, John M. T.
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Business ethics quarterly : the journal of the Society for Business Ethics
The journal of brand management : an international journal
Journal of business research : JBR
10
European journal of marketing : EJM
5
International studies of management and organization
5
The marketing review
4
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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City branding : theory and cases
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Corporate reputation review : an international journal
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EuroMed journal of business
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European business review
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Handbook of corporate communication and public relations : pure and applied
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International journal of internet marketing and advertising : IJIMA
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International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of general management
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Journal of global marketing
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Routledge studies in marketing
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The European business journal
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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1
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
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