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~type:"article"
~subject:"Kundenzufriedenheit"
~isPartOf:"The journal of services marketing"
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Kundenzufriedenheit
Brand management
30
Markenführung
30
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
15
Markenimage
15
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
6
Brand
5
Customer integration
5
Dienstleistungssektor
5
Kundenintegration
5
Service industry
5
Social Web
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Social web
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Dienstleistungsqualität
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Markenartikel
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Service quality
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Brand loyalty
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Dienstleistungsmarketing
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E-commerce
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Electronic Commerce
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Emotion
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Marketing management
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Marketingmanagement
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Services marketing
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Brand equity
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Brand personality
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International marketing
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Internationales Marketing
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Bodderas, Mareike
1
Bordian, Mariia
1
Cachelin, Joe͏̈l Luc
1
Gil Saura, Irene
1
Grant, David B.
1
Joseph-Mathews, Sacha
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Kim, Soon-Ho
1
Lee, Seonjeong
1
Maas, Peter
1
Ngo, Liem Viet
1
O'Cass, Aron
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Schlager, Tobias
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Voorhees, Clay M.
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The journal of services marketing
Journal of retailing and consumer services
35
Journal of business research : JBR
25
International journal of hospitality management
22
The journal of brand management : an international journal
21
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Psychology & marketing
8
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
3
International journal of market research
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer marketing
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ECONIS (ZBW)
6
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
3
Investigating brand equity of third-party service providers
Grant, David B.
;
Juntunen, Jouni
;
Juga, Jari
;
Juntunen, Mari
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
Saved in:
4
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
5
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike
;
Cachelin, Joe͏̈l Luc
;
Maas, Peter
; …
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
Saved in:
6
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
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