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subject:"Corporate reputation"
~subject:"Handelsmarke"
~isPartOf:"Journal of marketing"
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Corporate reputation
Handelsmarke
Brand management
77
Markenführung
77
Consumer behaviour
42
Konsumentenverhalten
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
brand equity
8
Viral marketing
7
Virales Marketing
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branding
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Advertising effects
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Werbewirkung
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Product design
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Produktgestaltung
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brand management
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Firmenimage
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Marketing
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New product development
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Produktentwicklung
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word of mouth
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Advertising
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Innovation
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Luxury goods
3
Luxusgüter
3
Social network
3
Soziales Netzwerk
3
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3
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Brooks, Gillian
1
Chabuk, Timur
1
Eisenbeiß, Maik
1
Fischer, Marc
1
Herzog, Walter
1
Huang, Ming-Hui
1
Lowe, Michael
1
Morhart, Felicitas M.
1
Nickerson, Dionne
1
Pattabhiramaiah, Adithya
1
Rand, William
1
Reinartz, Werner J.
1
Rust, Roland T.
1
Scholdra, Thomas P.
1
Sorescu, Alina
1
Stephen, Andrew T.
1
Stäbler, Samuel
1
Tomczak, Torsten
1
Wichmann, Julian R. K.
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Journal of marketing
The journal of brand management : an international journal
44
Journal of retailing and consumer services
38
Journal of business research : JBR
35
SpringerLink / Bücher
27
The journal of product & brand management
27
International journal of retail & distribution management
19
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of retailing
11
The international review of retail, distribution and consumer research
11
Corporate reputation review : an international journal
10
European journal of operational research : EJOR
10
Gabler Edition Wissenschaft
9
International journal of production economics
8
International studies of management and organization
8
Marketing intelligence & planning
8
Report / Marketing Science Institute
8
Springer Proceedings in Business and Economics
8
Springer eBook Collection / Business and Economics
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of marketing management : MM
7
Research
7
Journal of business strategy
6
Journal of strategic marketing
6
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of food products marketing
5
Journal of the Academy of Marketing Science
5
Springer eBook Collection
5
The IUP journal of brand management : IJBRM
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
4
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
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ECONIS (ZBW)
5
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1
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
2
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
5
Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
Saved in:
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