//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Davies, Gary"
~person:"Bang, Nguyen"
~subject:"Higher education institution"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenfamilie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Higher education institution
Brand architecture
8
Markenarchitektur
8
Brand management
6
Markenführung
6
Corporate reputation
5
Firmenimage
5
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
Internal branding
2
Strategic management
2
Strategisches Management
2
Unternehmenskultur
2
organization management
2
Airline
1
Airlines
1
Arbeitskräfte
1
Brand
1
Brand image
1
Branding in higher education
1
Business ethics
1
Business performance
1
Configuration
1
Consumer behaviour
1
Corporate brand
1
Corporate branding orientation
1
Corporate image
1
Customer satisfaction
1
Einzelhandel
1
Ethics
1
Ethik
1
Firm performance
1
Fluggesellschaft
1
FsQCA
1
Großbritannien
1
Higher education financing
1
Higher education marketisation
1
Hochschule
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Davies, Gary
Bang, Nguyen
Tienari, Janne
2
Wæraas, Arild
2
Aula, Hanna-Mari
1
Balmer, John M. T.
1
Barandas-Karl, H.
1
Barros, Teresa
1
Chapleo, Chris
1
Chen, Weifeng
1
Cordelier, Benoit
1
Drori, Gili S.
1
Duarte, Nelson
1
Kitchen, Philip J.
1
Mahmoud, Rudiana
1
Martins, F. V.
1
Melewar, T. C.
1
NG, Carl Jon Way
1
Rodrigues, Paula
1
Sergi, Viviane
1
Shao, Xue-Feng
1
Sharifah Faridah Syed Alwi
1
Sujchaphong, Narissara
1
Vásquez, Consuelo
1
Yue, Xiao-Guang
1
more ...
less ...
Published in...
All
The marketing review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->