//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Interview"
~type_genre:"Article in journal"
~subject:"Kernkompetenz"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kernkompetenz
Markenimage
7,827
Brand image
7,825
Consumer behaviour
5,295
Konsumentenverhalten
5,294
Brand management
5,206
Markenführung
5,206
Brand
2,508
Markenartikel
2,465
Beziehungsmarketing
1,570
Relationship marketing
1,570
Social Web
808
Social web
808
Advertising effects
778
Werbewirkung
778
Internet marketing
750
Online-Marketing
750
Designation of origin
736
Herkunftsbezeichnung
736
Tourism marketing
633
Tourismusmarketing
633
Customer satisfaction
576
Kundenzufriedenheit
576
Destination management
516
Destinationsmanagement
516
Marketing management
434
Marketingmanagement
432
Brand loyalty
412
Holiday behaviour
403
Urlaubsverhalten
403
Viral marketing
372
Virales Marketing
372
Corporate reputation
370
Firmenimage
370
Advertising
361
Personality psychology
355
Persönlichkeitspsychologie
355
Werbung
348
Markentreue
342
Confidence
341
Vertrauen
340
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Interview
Article in journal
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Hochschulschrift
2
Thesis
2
more ...
less ...
Language
All
English
2
German
1
Author
All
Berry, Leonard L.
1
Fornerino, Marianela
1
Gotteland, David
1
Haon, Christophe
1
Seltman, Kent D.
1
Sticher, Georg
1
Published in...
All
Business horizons
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
2
Building a strong services brand: lessons from Mayo Clinic
Berry, Leonard L.
;
Seltman, Kent D.
- In:
Business horizons
50
(
2007
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003468253
Saved in:
3
Bei der Diskussion über Kernkompetenzen sprechen wir immer auch über Wachstumsstratien
Sticher, Georg
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 112-131)
.
2006
Persistent link: https://www.econbiz.de/10003346553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->