Familiarity and competence diversity in new product development teams : effects on new product performance
Christophe Haon; David Gotteland; Marianela Fornerino
| Year of publication: |
2009
|
|---|---|
| Authors: | Haon, Christophe ; Gotteland, David ; Fornerino, Marianela |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 1, p. 75-89
|
| Subject: | Markenimage | Brand image | Arbeitsgruppe | Team | Kernkompetenz | Core competency | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003805719