Familiarity and competence diversity in new product development teams: Effects on new product performance
| Year of publication: |
2009
|
|---|---|
| Authors: | Haon, Christophe ; Gotteland, David ; Fornerino, Marianela |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 1, p. 75-89
|
| Publisher: |
Springer |
| Subject: | New product development teams | Team diversity | Familiarity | Instrumental use of information |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716519