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person:"Orth, Ulrich R."
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Orth, Ulrich R.
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ECONIS (ZBW)
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1
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
2
Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
6
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
Saved in:
7
Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.
;
Stöckl, Albert
;
Veale, Roberta
; …
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
Saved in:
8
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
9
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
10
The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
Saved in:
11
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
12
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
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