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subject:"Brand"
~person:"Sarkar, Abhigyan"
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Sarkar, Abhigyan
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
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7
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7
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7
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7
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7
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7
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7
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7
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Qualitative market research : an international journal
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Young consumers : insight and ideas for responsible marketers
2
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1
European journal of marketing
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
15
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
4
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
5
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
6
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
7
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
8
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
9
Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
Saved in:
10
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
11
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
12
Brand desire and brand jealousy : routes to persuasion
Sarkar, Abhigyan
;
Krishna, G. Radha
;
Rao, K. S. Venu Gopal
- In:
The marketing review
14
(
2014
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011444909
Saved in:
13
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
14
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
15
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
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