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type:"article"
~person:"Pike, Steven"
~person:"Ko, Eunju"
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26
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13
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Pike, Steven
Ko, Eunju
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28
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Journal of business research : JBR
4
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4
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3
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3
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ECONIS (ZBW)
26
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven
;
Pontes, Nicolas
;
Kotsi, Filareti
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Saved in:
5
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
8
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
9
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
10
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
11
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
12
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
13
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
14
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
15
Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven
;
Kotsi, Filareti
- In:
Tourism management perspectives : TMP
18
(
2016
),
pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
Saved in:
16
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
17
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
18
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
19
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
20
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
21
Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven
;
Page, Stephen J.
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
Saved in:
22
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
23
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
24
Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza
;
Pike, Steven
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
Saved in:
25
Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
Saved in:
26
Destination brand positions of a competitive set of near-home destinations
Pike, Steven
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Saved in:
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