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~person:"Dwivedi, Abhishek"
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Dwivedi, Abhishek
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
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24
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24
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23
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19
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18
Sarkar, Abhigyan
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Bruhn, Manfred
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Christodoulides, George
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King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
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Ekinci, Yuksel
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Gupta, Suraksha
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Khan, Imran
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Rahman, Zillur
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Völckner, Franziska
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Gil Saura, Irene
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Park, C. Whan
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Paul, Justin
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The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
Saved in:
4
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
5
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
6
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
7
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
8
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
9
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
10
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
Saved in:
11
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
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