//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Farsky, Mario"
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
1
Brand image measurement
1
Brand-anchored conjoint
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Direct attribute rating
1
Discrete choice
1
Discrete choice experiment
1
Diskrete Entscheidung
1
Experiment
1
Konsumentenverhalten
1
Markenimage
1
Measurement
1
Messung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Farsky, Mario
Guzman, Francisco
21
Foroudi, Pantea
19
Loureiro, Sandra Maria Correia
19
Melewar, T. C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Han, Heesup
17
Diamantopoulos, Adamantios
15
Rahman, Zillur
15
Ekinci, Yuksel
14
Khan, Imran
14
Sarkar, Abhigyan
14
Gupta, Suraksha
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Kumar, Vikas
12
Liu, Chih-Hsing
12
Paul, Justin
12
Burmann, Christoph
11
Gil Saura, Irene
11
Park, Jungkun
11
Sreejesh, S.
11
King, Ceridwyn
10
Schade, Michael
10
Baumgarth, Carsten
9
Dens, Nathalie
9
Fetscherin, Marc
9
Giraldi, Janaina de Moura Engracia
9
Ko, Eunju
9
Kunkel, Thilo
9
Molinillo, Sebastian
9
Pelsmacker, Patrick de
9
Schmidt, Holger J.
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Wong, IpKin Anthony
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Davvetas, Vasileios
8
Dennis, Charles
8
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->