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~person:"Meyer, Frederik"
~person:"Baumgarth, Carsten"
~subject:"Messung"
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Markenimage
32
Brand image
27
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21
Brand management
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14
Germany
14
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13
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Meyer, Frederik
Baumgarth, Carsten
Farsky, Mario
6
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
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Buchele, Mark-Steffen
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Christodoulides, George
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Attri, Rekha
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Bosch, Volker
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Cadogan, John W.
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Cho, Eunjoo
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Cuneo, Andres
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Haviv, Avery M.
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Hsu, Cathy H. C.
2
Ishaq, Muhammad Ishtiaq
2
Kagie, Martijn
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
2
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1
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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