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~person:"Meyer, Frederik"
~person:"Romaniuk, Jenni"
~subject:"Australien"
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Australien
Markenimage
34
Brand image
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Brand management
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17
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Meyer, Frederik
Romaniuk, Jenni
Phau, Ian
5
Pike, Steven
5
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3
Cleeren, Kathleen
3
Helsen, Kristiaan
3
Pappu, Ravi
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Journal of advertising research
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
2
Building the destination brand : an empirical comparison of two approaches
Trembath, Richard
;
Romaniuk, Jenni
;
Lockshin, Larry
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 804-816
Persistent link: https://www.econbiz.de/10009411230
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