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person:"Fischer, Alexander"
~person:"Veloutsou, Cleopatra"
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24
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24
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14
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Fischer, Alexander
Veloutsou, Cleopatra
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
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25
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24
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24
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23
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22
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22
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22
Romaniuk, Jenni
22
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21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
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18
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18
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17
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17
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17
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17
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16
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16
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16
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16
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15
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15
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15
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15
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15
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15
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15
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14
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Journal of business research : JBR
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
The journal of product & brand management
2
Athens journal of business & economics : AJBE
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
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1
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1
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1
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
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1
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
2
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
3
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
4
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
5
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
6
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
7
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
8
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
10
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
11
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
12
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
13
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
14
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
15
The role of the brand as a person in business to business brands
Veloutsou, Cleopatra
;
Taylor, Colin S.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 898-907
Persistent link: https://www.econbiz.de/10009656808
Saved in:
16
Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Fischer, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383273
Saved in:
17
Motorische Markenhandlungen : der vernachlässigte Zugang zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Innovative Markenführung und -implementierung
,
(pp. 213-239)
.
2011
Persistent link: https://www.econbiz.de/10009349228
Saved in:
18
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
Saved in:
19
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
20
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2009
Persistent link: https://www.econbiz.de/10003856671
Saved in:
21
Brand relationships through brand reputation and brand tribalism
Veloutsou, Cleopatra
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
Saved in:
22
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
23
Abstrakte Markenwerte in konkretes Verhalten übersetzen
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Hartmann, Kerstin
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 161-180)
.
2008
Persistent link: https://www.econbiz.de/10003599871
Saved in:
24
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
Saved in:
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