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subject:"Markenimage"
~isPartOf:"European journal of marketing"
~isPartOf:"Australasian marketing journal"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Brand loyalty
7
Consumer behaviour
7
Konsumentenverhalten
7
Markentreue
7
Beziehungsmarketing
6
Brand
6
Brand management
6
Markenartikel
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Markenführung
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Double Jeopardy
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Arli, Denni
1
Bennett, Dag R.
1
Chowdhury, Rafi M. M. I.
1
Dawes, John
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Franke, Katrin
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European journal of marketing
Australasian marketing journal
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
4
Marketing intelligence & planning
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Psychology & marketing
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Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of contemporary hospitality management
3
International marketing review
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Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing theory
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The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
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The journal of consumer marketing
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Future Business Journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence
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International journal of consumer studies
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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1
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
2
Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
Saved in:
3
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
4
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
5
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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