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subject:"Markenimage"
~isPartOf:"International journal of Indian culture and business management"
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Markenimage
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Markenführung
4
Markentreue
4
Relationship marketing
4
Brand
3
Brand image
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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brand loyalty
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BCB
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Customer satisfaction
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India
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Indien
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Jugendliche
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Kundenzufriedenheit
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Mobile communications
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Mobilkommunikation
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PDI
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Telecommunications industry
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Telekommunikationssektor
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Youth
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brand affect
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brand citizenship behaviour
1
brand commitment
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brand consciousness
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brand identification
1
brand trust
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consumer ethnocentrism
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herbal FMCG products
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internal branding
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purchase decision involvement
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self-consciousness
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youth
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Heggde, Githa S.
1
Kumar, Arvind
1
Tampi, Gayatri Sasi
1
Trivedi, Jay P.
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International journal of Indian culture and business management
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
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2
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
3
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
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