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subject:"Markenimage"
~subject:"Viral marketing"
~person:"Ramakrishnan, Ruchika"
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Markenimage
Viral marketing
Beziehungsmarketing
3
Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer satisfaction
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Ramakrishnan, Ruchika
Huang, Chao-Chin
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Business analyst : a refereed journal of Shri Ram College of Commerce
3
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ECONIS (ZBW)
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1
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
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2
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
3
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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