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The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
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2
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
3
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
4
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
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