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~isPartOf:"Consumer-brand relationships : theory and practice"
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Consumer-brand relationships : theory and practice
The journal of brand management : an international journal
281
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
74
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International journal of consumer studies
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Journal of international marketing
23
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ECONIS (ZBW)
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1
Brand humanity : transforming the business of building brands
Springfield, Stephen
;
Sharma, Padmini
- In:
Consumer-brand relationships : theory and practice
,
(pp. 382-394)
.
2012
Persistent link: https://www.econbiz.de/10009739806
Saved in:
2
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
3
On the complexity of managing brand relationships in a social media world
Leigh, Thomas W.
;
Thompson, Scott A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 317-350)
.
2012
Persistent link: https://www.econbiz.de/10009739809
Saved in:
4
Brands can be like friends : goals and interpersonal motives influence attitudes toward preferred brands
Long, Christopher R.
;
Gable, Philip A.
;
Boerstler, Courtney
- In:
Consumer-brand relationships : theory and practice
,
(pp. 279-297)
.
2012
Persistent link: https://www.econbiz.de/10009739811
Saved in:
5
Teenagers' purposive brand relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
6
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
Saved in:
7
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
8
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
9
Conceptualizing and measuring brand relationship quality
Bruhn, Manfred
;
Eichen, Falko
;
Hadwich, Karsten
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 165-183)
.
2012
Persistent link: https://www.econbiz.de/10009739831
Saved in:
10
Brand love : investigating two alternative love relationships
Fetscherin, Marc
;
Dato-on, Mary Conway
- In:
Consumer-brand relationships : theory and practice
,
(pp. 151-164)
.
2012
Persistent link: https://www.econbiz.de/10009739832
Saved in:
11
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
12
Mental accounting in consumer-brand relationships
Aggarwal, Pankaj
;
Liu, Maggie Wenjing
- In:
Consumer-brand relationships : theory and practice
,
(pp. 115-133)
.
2012
Persistent link: https://www.econbiz.de/10009739834
Saved in:
13
Examining childhood consumption relationships
Connell, Paul M.
;
Schau, Hope Jensen
- In:
Consumer-brand relationships : theory and practice
,
(pp. 97-114)
.
2012
Persistent link: https://www.econbiz.de/10009739835
Saved in:
14
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
15
Motivations for the brand avoidance relationship
White, Allyn
;
Breazeale, Michael
;
Webster, Cynthia
- In:
Consumer-brand relationships : theory and practice
,
(pp. 57-73)
.
2012
Persistent link: https://www.econbiz.de/10009739838
Saved in:
16
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
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