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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Chen, Chia-yi"
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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