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~isPartOf:"European journal of marketing : EJM"
~person:"Balakrishnan, Melodena Stephens"
~person:"Christodoulides, George"
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
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Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
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