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~isPartOf:"European journal of marketing : EJM"
~person:"Chu, Po-young"
~person:"Chen, Ming-yi"
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European journal of marketing : EJM
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"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
2
Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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