//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Branding
8
Markentreue
6
Brand architecture
5
Handelsmarke
5
Store brand
5
Brands
4
Einzelhandel
4
Innovation
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Retail trade
4
Advertising effects
3
Brand awareness
3
Brand names
3
Brand orientation
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Gender
3
Geschlecht
3
Internationales Marketing
3
Internet marketing
3
Kognition
3
Online-Marketing
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Helm, Sabrina Verena
1
Huang, Yen-tsung
1
Mishra, Anubha
1
Renk, Uwe
1
Schroeder, Jonathan E.
1
Tsai, Ya-ting
1
Published in...
All
European journal of marketing : EJM
Journal of international marketing
9
Journal of business research : JBR
7
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
International marketing review
5
Journal of global marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Cross-cultural and critical perspectives on brands
2
Europäische Hochschulschriften / 5
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Nouvelle série
2
Schriften zu Marketing und Management
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
21st century business practices : the evolving trends in India
1
Applied economics
1
Applying qualitative methods to marketing management research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand culture
1
Brands and brand management : contemporary research perspectives
1
Business history review
1
Businesses
1
Corporate reputation review
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Critical perspectives on business and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->