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~isPartOf:"European journal of marketing : EJM"
~subject:"Kognition"
~subject:"Einzelhandel"
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Kognition
Einzelhandel
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
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13
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10
Marketing management
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Branding
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Markentreue
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Brand architecture
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Brodie, Roderick J.
1
Buil, Isabel
1
Burt, Steven
1
Collins, Alan M.
1
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Dawes, John G.
1
De Chernatony, Leslie
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European journal of marketing : EJM
Journal of retailing and consumer services
43
Journal of retailing
17
Journal of business research : JBR
14
The journal of brand management : an international journal
12
European journal of operational research : EJOR
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
The journal of product & brand management
8
Transportation research / E : an international journal
6
International journal of production economics
5
International journal of retail and distribution management
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Betriebswirtschaftliche Diskussionsbeiträge
3
European review of agricultural economics : ERAE
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing science
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Business history
2
Business horizons
2
Discussion paper / Centre for Economic Policy Research
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Discussion papers / CEPR
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European journal of management and business economics : EJM&BE
2
Europäische Hochschulschriften / 5
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Fashion branding and communication : core strategies of European luxury brands
2
Forschungsgruppe Konsum und Verhalten
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Handelsforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
3
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
4
Patterns in competitive structure among retail finanical services brands
Dawes, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
Saved in:
5
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
6
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Saved in:
7
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
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