From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Alan M. Collins; James Martin Cronin; Steve Burt; Richard J. George
| Year of publication: |
2015
|
|---|---|
| Authors: | Collins, Alan M. ; Cronin, James Martin ; Burt, Steven ; George, Richard J. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 5/6, p. 894-918
|
| Subject: | Branding | Shopping | Heuristics | Brand hierarchy | Brandscape | Store brand proneness | Markenführung | Brand management | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298079