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~isPartOf:"European journal of marketing : EJM"
~subject:"Kognition"
~subject:"Marktanteil"
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Kognition
Marktanteil
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
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Brand equity
10
Marketing management
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Marketingmanagement
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Branding
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Markentreue
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Brand architecture
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Handelsmarke
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Store brand
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Einzelhandel
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Innovation
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Advertising effects
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Buil, Isabel
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Johnson, Lester W.
1
Navarro, Angeles
1
Riebe, Erica
1
Roper, Stuart
1
Round, D. J. Griff
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Rubio Benito, Natalia
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Sebri, Mouna
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Sicilia, María
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Wallace, Elaine
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White, Lesley
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Wilkie, Dean C. H.
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European journal of marketing : EJM
The journal of brand management : an international journal
8
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Betriebswirtschaftliche Diskussionsbeiträge
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Review of industrial organization : RIO
3
Discussion paper / Tinbergen Institute
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Working paper series / The Harris School, Public Policy, University of Chicago
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in applied microeconomics : a research annual
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Discussion papers in economics
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Discussion papers of interdisciplinary research project 373
1
Documents de recherche / ESSEC Centre de Recherche
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ERIM Report Series Reference
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ERIM report series research in management
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Econometric Institute research papers
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Economic development : journal of the Institute of Economics, Skopje
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Faculty & research / Insead : working paper series
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Handbook of brand relationships
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International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
3
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
4
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
5
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
6
Double jeopardy in brand defection
Wright, Malcolm
;
Riebe, Erica
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
Saved in:
7
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
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