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~person:"Beverland, Michael B."
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Beverland, Michael B.
Sattler, Henrik
33
De Chernatony, Leslie
32
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31
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Baumgarth, Carsten
24
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19
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17
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17
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16
Bronnenberg, Bart J.
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16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
King, Stephen
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Meffert, Heribert
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14
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Memorable customer experiences : a research anthology
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : MM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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1
Brand management : co-creating meaningful brands
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2024
-
Third edition
Persistent link: https://www.econbiz.de/10014528233
Saved in:
2
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
3
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
4
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
5
Can all brands innovate in the same way? : a typology of brand position and innovation effort
Beverland, Michael B.
;
Napoli, Julie
;
Farrelly, Francis
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003937621
Saved in:
6
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
7
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
8
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
9
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
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