//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of brand relationships"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
16
Markenartikel
16
Consumer behaviour
15
Konsumentenverhalten
15
Personality psychology
4
Persönlichkeitspsychologie
4
Beziehungsmarketing
3
Relationship marketing
3
Brand management
2
Customer satisfaction
2
Emotion
2
Kundenzufriedenheit
2
Markenführung
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Social group
2
Social psychology
2
Soziale Gruppe
2
Sozialpsychologie
2
Behavioral economics
1
Bewertung
1
Brand loyalty
1
Cognition
1
Confidence
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Cultural identity
1
Evaluation
1
Firmenimage
1
International marketing
1
Internationales Marketing
1
Kognition
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markentreue
1
Motivation
1
more ...
less ...
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Aufsatz im Buch
16
Book section
16
Language
All
English
16
Author
All
Bagozzi, Richard P.
2
Aggarwal, Pankaj
1
Ahuvia, Aaron C.
1
Aron, Arthur
1
Ashworth, Laurence
1
Batra, Rajeev
1
Bettman, James R.
1
Bhattacharjee, Amit
1
Bhattacharya, C. B.
1
Cohen, Joel B.
1
Dacin, Peter
1
Du, Shuili
1
Escalas, Jennifer Edson
1
Fleming, Monique A.
1
Fournier, Susan
1
Gupta, Susan Forquer
1
Hagtvedt, Henrik
1
Ji, Mindy F.
1
Muñiz, Albert M.
1
Nayakankuppam, Dhananjay
1
O'Guinn, Thomas C.
1
Patrick, Vanessa M.
1
Paulssen, Marcel
1
Peracchio, Laura
1
Petty, Richard E.
1
Priester, Joseph R.
1
Reed, Americus, II
1
Reimann, Martin
1
Sawicki, Vanessa
1
Sen, Sankar
1
Tam, Leona
1
Thomson, Matthew
1
Wegener, Duane T.
1
Winkel, Doan
1
Wood, Wendy
1
more ...
less ...
Published in...
All
Handbook of brand relationships
The journal of brand management : an international journal
281
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
74
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International journal of consumer studies
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Journal of international marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
16
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
2
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj
- In:
Handbook of brand relationships
,
(pp. 24-42)
.
2009
Persistent link: https://www.econbiz.de/10003915470
Saved in:
3
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
4
Self-expansion motivation and inclusion of brands in self
Reimann, Martin
;
Aron, Arthur
- In:
Handbook of brand relationships
,
(pp. 65-81)
.
2009
Persistent link: https://www.econbiz.de/10003915572
Saved in:
5
Why on earth do consumers have relationships with marketers? : toward understanding the functions of brand relationships
Ashworth, Laurence
;
Dacin, Peter
;
Thomson, Matthew
- In:
Handbook of brand relationships
,
(pp. 82-106)
.
2009
Persistent link: https://www.econbiz.de/10003915575
Saved in:
6
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
7
When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II
;
Cohen, Joel B.
;
Bhattacharjee, Amit
- In:
Handbook of brand relationships
,
(pp. 124-150)
.
2009
Persistent link: https://www.econbiz.de/10003915580
Saved in:
8
Group-based brand relationships and persuasion : multiple roles for identification and identification descrepancies
Fleming, Monique A.
- In:
Handbook of brand relationships
,
(pp. 151-169)
.
2009
Persistent link: https://www.econbiz.de/10003915583
Saved in:
9
Collective brand relationships
O'Guinn, Thomas C.
;
Muñiz, Albert M.
- In:
Handbook of brand relationships
,
(pp. 173-194)
.
2009
Persistent link: https://www.econbiz.de/10003915585
Saved in:
10
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
11
Cultural value dimensions and brands : can a global brand image exist?
Gupta, Susan Forquer
;
Winkel, Doan
;
Peracchio, Laura
- In:
Handbook of brand relationships
,
(pp. 230-246)
.
2009
Persistent link: https://www.econbiz.de/10003915615
Saved in:
12
Luxury branding
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Handbook of brand relationships
,
(pp. 267-279)
.
2009
Persistent link: https://www.econbiz.de/10003915621
Saved in:
13
Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.
;
Sawicki, Vanessa
;
Petty, Richard E.
- In:
Handbook of brand relationships
,
(pp. 283-304)
.
2009
Persistent link: https://www.econbiz.de/10003915624
Saved in:
14
Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
Nayakankuppam, Dhananjay
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 305-326)
.
2009
Persistent link: https://www.econbiz.de/10003915627
Saved in:
15
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
16
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->