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~isPartOf:"Journal of business economics and management"
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Journal of business economics and management
The journal of brand management : an international journal
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Journal of business research : JBR
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The journal of product & brand management
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Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of the Academy of Marketing Science
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International journal of business and globalisation : IJBG
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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2
An integrated model for extending brand based on fuzzy ARAS and ANP methods
Zamani, Mahmoud
;
Rabbani, Arefeh
;
Yazdani-Chamzini, …
- In:
Journal of business economics and management
15
(
2014
)
3
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010376618
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