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isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Markentransfer"
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Brand extension
15
Markentransfer
15
Consumer behaviour
10
Konsumentenverhalten
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Brand image
8
Markenimage
8
Brand management
4
Markenführung
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Dall'Olmo Riley, Francesca
2
Goodstein, Ronald Charles
2
Milberg, Sandra J.
2
Sinn, Francisca
2
Aggarwal, Pankaj
1
Ahluwalia, Rohini
1
Aksoy, Lerzan
1
Angle, Justin W.
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Bellezza, Silvia
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Boisvert, Jean
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Cooil, Bruce
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Guido, Francesca
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Hennig-Thurau, Thorsten
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Iversen, Nina M.
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Jin, Liyin
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Keinan, Anat
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Keiningham, Timothy
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Paul, DeDe
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Pina, Jose M.
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Pina, José M.
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Sharma, Narendra K.
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Srivastava, Kavita
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Torelli, Carlos J.
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Journal of service research : JSR
Journal of marketing management : MM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovatives Markenmanagement
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International journal of business and globalisation : IJBG
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
3
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
4
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
5
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
6
Brands as product coordinators : matching brands make joint consumption experiences more enjoyable
Rahinel, Ryan
;
Redden, Joseph P.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1290-1299
Persistent link: https://www.econbiz.de/10009740312
Saved in:
7
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
8
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Saved in:
9
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
10
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
11
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
12
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
Saved in:
13
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
14
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
15
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
Saved in:
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