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~person:"Czellar, Sandor"
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Search: subject_exact:"Markenware"
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Brand
8
Markenartikel
8
Consumer behaviour
7
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5
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5
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4
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4
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Czellar, Sandor
Sattler, Henrik
33
De Chernatony, Leslie
32
Keller, Kevin Lane
31
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
King, Stephen
15
Meffert, Heribert
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Gierl, Heribert
12
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12
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Les cahiers de recherche / HEC Paris
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
8
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1
Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
Saved in:
2
The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
Saved in:
3
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
4
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
5
Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
Saved in:
6
The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
7
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
8
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
Saved in:
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