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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of marketing theory and practice : JMTP"
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Brand equity
6
Markenwert
6
Brand management
5
Markenführung
5
Consumer behaviour
2
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2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
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Kim, Hyun Gon
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Lee, Changhan
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McDonald, Robert E.
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Mishra, Prashant
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Brand management in emerging markets : theories and practice
Journal of retailing and consumer services
Journal of marketing theory and practice : JMTP
SpringerLink / Bücher
20
Antecedents and outcomes of employee-based brand equity
9
Hamburger Schriften zur Marketingforschung
5
Marketing intelligence & planning
5
Branding competence
4
Gabler Edition Wissenschaft
4
Journal of business research : JBR
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marken- und Kommunikationscontrolling
4
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4
Springer eBook Collection / Business and Economics
4
Europäische Hochschulschriften / 5
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Marken- und Produktmanagement
3
Schriftenreihe Studien zum Konsumentenverhalten
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
Strategisches Marketingmanagement
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Working paper / National Bureau of Economic Research, Inc.
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Betriebswirtschaftliche Studien
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
2
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of promotion management : JPM
2
Konsum und Verhalten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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1
Multiple-dimensions of corporate social responsibility and global brand value : a stakeholder theory perspective
Kim, Hyun Gon
;
Chun, Wootae
;
Wang, Zhan
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012607665
Saved in:
2
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
5
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
6
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
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