//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Herkunftsbezeichnung"
~person:"Andéhn, Mikael"
~person:"Mahrenholz, Peter John"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenwert"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Designation of origin
3
Markenwert
3
Brand equity
2
International marketing
2
Internationales Marketing
2
Brand image
1
Consumer behaviour
1
Deutschland
1
Germany
1
Imagewerbung
1
International marketing research
1
Internationale Marktforschung
1
Konsumentenverhalten
1
Markenimage
1
Regionales Marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
2
German
1
Author
All
Andéhn, Mikael
Mahrenholz, Peter John
Charters, Steve
1
Dippe, Ben Fabian
1
Enke, Margit
1
Feige, Stephan
1
Fischer, Peter Mathias
1
Geigenmüller, Anja
1
Hassan, Salah S.
1
Jolly, Sylvie
1
Meyer, Rolf
1
Michaux, Valéry
1
Miranda, Mario Joseph
1
Nikolova, Milena S.
1
Nilsson, Mats E.
1
Nordin, Fredrik
1
Parkvethee, Narissara
1
Reinecke, Sven
1
Sauter, Arnold
1
more ...
less ...
Institution
All
Jung von Matt AG <Hamburg>
1
Universität St. Gallen / Institut für Marketing
1
htp St. Gallen Managementberatung AG
1
Published in...
All
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
2
Marke Deutschland : Image und Mehrwert im internationalen Marketing ; Empirische Ergebnisse
Feige, Stephan
;
Fischer, Peter Mathias
;
Mahrenholz, …
-
2014
Persistent link: https://www.econbiz.de/10014290890
Saved in:
3
Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael
-
2013
Persistent link: https://www.econbiz.de/10010379588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->