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subject:"Herkunftsbezeichnung"
~person:"Andéhn, Mikael"
~subject:"Internationale Marktforschung"
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Herkunftsbezeichnung
Internationale Marktforschung
Brand equity
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Andéhn, Mikael
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Journal of consumer behaviour : an international research review
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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2
Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael
-
2013
Persistent link: https://www.econbiz.de/10010379588
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