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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
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1
Platform break-even market share
Arce M., Daniel G.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 713-725
Persistent link: https://www.econbiz.de/10014458469
Saved in:
2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
3
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Tsao, Hsiu-yuan
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009722396
Saved in:
4
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
5
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
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