Clements, Kenneth W.; Selvanathan, E. Antony - In: Marketing Science 7 (1988) 1, pp. 60-75
This paper shows how the system-wide approach to demand analysis can be utilized in marketing. In the context of the Rotterdam model, we describe how the approach can be applied to narrowly defined groups of goods (such as beer, wine and spirits) to estimate income and price elasticities of...