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~type_genre:"Glossar enthalten"
~isPartOf:"McGraw-Hill Irwin series in marketing"
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Marketing
Kerin, Roger A.
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Hartley, Steven W.
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Rudelius, William
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2009
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9. ed.
Persistent link: https://www.econbiz.de/10003679770
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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
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Marshall, Greg W.
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Churchill, Gilbert A.
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2006
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8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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