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~subject:"Online-Marketing"
~subject:"Consumer behaviour"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Online-Marketing
Consumer behaviour
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11
marketing
10
Innovation management
5
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5
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5
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4
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International journal of technology marketing : IJTMkt
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
11
Business horizons
10
Journal of Islamic marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
6
Journal of fashion marketing and management
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Journal of historical research in marketing
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Journal of internet commerce
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Journal of marketing
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ECONIS (ZBW)
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1
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
2
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
3
Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
4
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
5
Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
6
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
7
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
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