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~source:"econis"
~isPartOf:"Sage library in marketing"
~isPartOf:"The evolution of nonprofit marketing"
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Nonprofit marketing
18
Nonprofit-Marketing
18
Marketing theory
6
Marketingtheorie
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Marketing management
5
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5
Nonprofit organization
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Parsons, Elizabeth
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Maclaran, Pauline
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Tadajewski, Mark
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Clarke, Peter
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Cousins, Laura
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Sage library in marketing
The evolution of nonprofit marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
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Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
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SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
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1
Nonprofit marketing
Parsons, Elizabeth
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003655453
Saved in:
2
The evolution of nonprofit marketing
Parsons, Elizabeth
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003714943
Saved in:
3
Nonprofit marketing : sectoral applications
Parsons, Elizabeth
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003714950
Saved in:
4
Key debates and contemporary issues in nonprofit marketing
Parsons, Elizabeth
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003714958
Saved in:
5
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
6
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
7
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
8
The marketing of non-profit making organisations : a preliminary report
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003717381
Saved in:
9
The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen
-
2008
Persistent link: https://www.econbiz.de/10003717429
Saved in:
10
Intersector transfer of marketing knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
Saved in:
11
Nonprofit marketing : the key to marketing's "mid-life crisis"?
Clarke, Peter
;
Mount, Peter
-
2008
Persistent link: https://www.econbiz.de/10003717498
Saved in:
12
The relationship between resource dependence and market orientation : the specific case of non-profit organisations
Macedo, Isabel Maria
;
Pinho, José Carlos
-
2008
Persistent link: https://www.econbiz.de/10003717502
Saved in:
13
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
Saved in:
14
Marketing planning in the public and non-profit sectors
Cousins, Laura
-
2008
Persistent link: https://www.econbiz.de/10003717512
Saved in:
15
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
16
Operationalizing the marketing concept in the nonprofit sector
Sargeant, Adrian
;
Foreman, Susan
;
Liao, Mei-Na
-
2008
Persistent link: https://www.econbiz.de/10003717527
Saved in:
17
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
18
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv
;
Ruvio, Ayalla
;
Vigoda-Gadot, Eran
; …
-
2008
Persistent link: https://www.econbiz.de/10003717545
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