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~source:"econis"
~subject:"Fundraising"
~isPartOf:"Journal of marketing"
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Fundraising
Nonprofit marketing
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Journal of marketing
International review on public and non-profit marketing
14
International journal of nonprofit and voluntary sector marketing
13
Journal of philanthropy and marketing
12
Journal of nonprofit & public sector marketing
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International journal of nonprofit & voluntary sector marketing
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Nonprofit management & leadership
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing research : JMR
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Nonprofit and voluntary sector quarterly
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Psychology & marketing
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Management : journal of contemporary management issues
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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A handbook of corporate governance and social responsibility
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Australasian marketing journal
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Behavioral research in accounting
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CESifo working papers
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Campus Finanzierung
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Department of Economics working papers
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EBL-Schweitzer
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Economic development : journal of the Institute of Economics, Skopje
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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ECONIS (ZBW)
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
3
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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