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source:"econis"
~isPartOf:"Nonprofit and voluntary sector quarterly"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit marketing
9
Nonprofit-Marketing
9
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8
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Brand management
4
Markenführung
4
Beziehungsmarketing
3
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Lee, Zoe
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Nonprofit and voluntary sector quarterly
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
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ECONIS (ZBW)
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1
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
2
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
3
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
4
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Mason, Dyana P.
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011452026
Saved in:
6
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
7
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
8
Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.
;
Ruth, Julie A.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
Saved in:
9
Nonprofit virtual accountability : an index and its application
Dumont, Georgette E.
- In:
Nonprofit and voluntary sector quarterly
42
(
2013
)
5
,
pp. 1049-1067
Persistent link: https://www.econbiz.de/10010200146
Saved in:
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