//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Chinesen"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Chinesen
Marketing
Marketing management
37
Marketingmanagement
37
Consumer behaviour
18
Konsumentenverhalten
18
USA
6
United States
6
Advertising effects
5
Psychology of advertising
5
Werbepsychologie
5
Werbewirkung
5
Cause-Related Marketing
4
Cause-related marketing
4
Target group
4
Zielgruppe
4
Perception
3
Sponsoring
3
Sponsorship
3
Wahrnehmung
3
Advertising
2
Arts
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand image
2
Brand management
2
Chinese
2
Chinese (People)
2
Chinesisch
2
Cultural identity
2
Deutschland
2
Firm performance
2
Germany
2
Information behaviour
2
Informationsverhalten
2
Internet marketing
2
Kaufentscheidung
2
Kulturelle Identität
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
6
Author
All
Colbert, François
2
Basu, Rituparna
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Fam, Kim Shyan
1
Jansson-Boyd, Cathrine V.
1
Kumar, Anil
1
Kumar, Satish
1
Lim, Weng Marc
1
Luk, Chung-leung
1
St-James, Yannik
1
Wan, Wendy W. N.
1
Yau, Oliver H.
1
more ...
less ...
Published in...
All
Psychology & marketing
SpringerLink / Bücher
64
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
48
Lehrbuch
33
Europäische Hochschulschriften / 5
27
European journal of marketing : EJM
22
Journal of marketing management : MM
21
Springer eBook Collection
19
Gabler Edition Wissenschaft
18
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Journal of strategic marketing
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Springer eBook Collection / Business and Economics
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of macromarketing
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Cogent business & management
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
International journal of wine business research : IJWBR
7
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Research in arts marketing : evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
3
Special issue: Marketing the arts
Colbert, François
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010399731
Saved in:
4
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
5
Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H.
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 479-487
Persistent link: https://www.econbiz.de/10009565204
Saved in:
6
Special issue: The role of touch in marketing
Jansson-Boyd, Cathrine V.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008901847
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->