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~subject:"SME"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~isPartOf:"International business and economics research journal"
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SME
Marketing management
30
Marketingmanagement
30
KMU
16
Entrepreneurial marketing
11
Marketing
10
Entrepreneurship
9
Entrepreneurship approach
9
Firm performance
9
Unternehmenserfolg
9
Business start-up
6
Unternehmensgründung
6
Brand management
5
Markenführung
5
Market orientation
4
Beziehungsmarketing
3
Emerging economies
3
Internet marketing
3
Marketing strategy
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Online-Marketing
3
Relationship marketing
3
Schwellenländer
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Ghana
2
International marketing
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Internationales Marketing
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16
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Abrokwah-Larbi, Kwabena
1
Acheampong, George
1
Adom, Kwame
1
Alfisyahr, Rizal
1
Awuku-Larbi, Yaw
1
Banerjee, Saikat
1
Brahm, Taiga
1
Chen, Huan
1
Dalecki, Linden
1
Dhurup, Manilall Roy
1
Dibb, Sally
1
Dubihlela, Job
1
Ernst, Cornelia
1
Farhangmehr, Minoo
1
Fluhrer, Peter
1
Gonera, Antje
1
Groenewald, A. C.
1
Gupta, Suruchika
1
Hersleth, Stine Alm
1
Horky, Alisha Blakeney
1
Iqbal, Mohammad
1
Joensuu-Salo, Sanna
1
Kangas, Emilia
1
Kaufmann, Ethan
1
Kennedy, Elena Dowin
1
Kubberød, Elin
1
Ma, Dalong
1
Mukhammad Kholid Mawardi
1
Pelser, T. G.
1
Pinho, José Carlos
1
Prinsloo, J. J.
1
Rivero, Orlando
1
Saiyed, Abrar Ali Mohammadusman
1
Sanawiri, Brillyanes
1
Sayal, Amber
1
Shaikh, Ateeque
1
Sharma, Bhakti
1
Syarifah, Ina
1
Sá, Elisabete
1
Tettey, Louis Numelio
1
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Journal of research in marketing and entrepreneurship
International business and economics research journal
Journal of business research : JBR
23
Journal of strategic marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
11
Marketing intelligence & planning
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Journal of African business
3
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
Positioning in SMEs : entrepreneurs' perceptions and strategies
Fluhrer, Peter
;
Brahm, Taiga
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014506492
Saved in:
6
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
7
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
8
The importance of marketing mix planning and customer orientation for venture capital-financed startups : impacts on valuation, performance, and survival
Woehler, Julia
;
Ernst, Cornelia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014295051
Saved in:
9
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
10
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
11
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
12
The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Hersleth, Stine Alm
;
Kubberød, Elin
;
Gonera, Antje
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 176-194
Persistent link: https://www.econbiz.de/10013369610
Saved in:
13
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
14
Strategic marketing insights for small business meat retailers
Groenewald, A. C.
;
Prinsloo, J. J.
;
Pelser, T. G.
- In:
International business and economics research journal
13
(
2014
)
3
,
pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
Saved in:
15
A factorial analysis of the barriers to market orientation adoption among small and medium enterprises (SMEs) in a developing country
Dubihlela, Job
;
Dhurup, Manilall Roy
- In:
International business and economics research journal
12
(
2013
)
11
,
pp. 1331-1341
Persistent link: https://www.econbiz.de/10010233778
Saved in:
16
Marketing in Greece : the reasons of its underdevelopment
Rivero, Orlando
;
Theodore, John
- In:
International business and economics research journal
12
(
2013
)
7
,
pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
Saved in:
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