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~subject:"SME"
~subject:"Emerging economies"
~isPartOf:"Journal of research in marketing and entrepreneurship"
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Search: subject_exact:"Marketing implementation"
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SME
Emerging economies
Marketing management
17
Marketingmanagement
17
KMU
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11
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9
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9
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6
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Abrokwah-Larbi, Kwabena
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Acheampong, George
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Adom, Kwame
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Ma, Dalong
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Journal of research in marketing and entrepreneurship
Journal of business research : JBR
32
Journal of strategic marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
17
International marketing review
14
Cogent business & management
12
International business review : the official journal of the European International Business Academy
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Entrepreneurship marketing : principles and practice of SME marketing
8
European journal of marketing : EJM
8
International journal of emerging markets
7
Journal of global marketing
7
Journal of international marketing
7
Journal of small business strategy
7
Springer eBook Collection
7
Europäische Hochschulschriften / 5
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Palgrave Studies of Marketing in Emerging Economies
6
SpringerLink / Bücher
6
The marketing review
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The journal of brand management : an international journal
5
Asia Pacific journal of innovation and entrepreneurship : APJIE
4
Business practices in emerging and re-emerging markets
4
Entrepreneurial business and economics review : EBER
4
International business and economics research journal
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Journal of African business
4
Macquarie economics research papers
4
Small enterprise research : SER ; the Journal of SEAANZ
4
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
Positioning in SMEs : entrepreneurs' perceptions and strategies
Fluhrer, Peter
;
Brahm, Taiga
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014506492
Saved in:
6
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
7
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
8
The importance of marketing mix planning and customer orientation for venture capital-financed startups : impacts on valuation, performance, and survival
Woehler, Julia
;
Ernst, Cornelia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014295051
Saved in:
9
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
10
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
11
Factors influence performance of B2B SMEs of emerging economies : view of owner-manager
Sayal, Amber
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 112-140
Persistent link: https://www.econbiz.de/10013369603
Saved in:
12
The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Hersleth, Stine Alm
;
Kubberød, Elin
;
Gonera, Antje
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 176-194
Persistent link: https://www.econbiz.de/10013369610
Saved in:
13
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
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